Homes spend an average of 43 days on the market in 2023. Compare that to 29 days in 2022.
There are many reasons for this difference, one of the major ones being that property ownership is more expensive than ever. Convincing buyers that it's worth the money requires a carefully honed strategy.
Read on to learn five dos and dont's of property marketing.
1. Do Use Photos, Video, and Digital Tools
Have you ever noticed that food commercials always make dishes look better than they are in real life? That's what a professional can do for your properties.
Get quality photographs of every part of the home to show your clients. Using a video is even better and can generate 403% more inquiries.
There are also virtual options. These include 3D tours and digital floor plans.
Use all these methods in your property marketing strategy. It makes your property look so delicious that they'll have to take a bite.
2. Do Join the Community
Investing in real estate means researching the right community but generating sales means becoming part of it.
Work with local agents and professionals. Go to conferences, check the chamber of commerce, and join a business group. They'll help you generate sales and gain a positive reputation in the community.
Add details about the surrounding area when listing a property. Hype up its:
- Shopping centers
- Grocery stores
3. Don't Forget Online Marketing
Viewers form an opinion of your website within 50 milliseconds. You need to make sure it's as positive as possible.
Make your website easy to use on all platforms. It should tell them why they should work with you and make it easy to start. Include your:
- Contact information
- Email address
- Social media links
Don't rely solely on your website. Keep social media and email as part of your marketing strategy to get more leads.
4. Don't Treat Customers Like A Number
94% of consumers say the way a brand treats its customers affects their decision to make a purchase. Give them a positive experience by showing them you don't only see dollar signs when you look at them.
Send annual gift cards. Offer them a free moving truck and a housewarming gift box when they move in.
These efforts make the customers view your brand more positively. They're also more likely to refer you to friends and family.
5. Do Promote Your Brand
68% of brands say brand consistency increases their revenue by 10% or more.
Real estate investors may not feel like they're a brand, but anyone who's trying to sell a product or service is. Their image must be positive across your website, social media, and in-person marketing.
Decide what you want your brand image to be, including logos, colors, and fonts. Then, put it on everything you can.
Give out branded favors at open houses. Wrap a car and have it drive around for more exposure. Create an attractive business card that clients will pass around.
Do Go Beyond Property Marketing
Property marketing means promoting your brand using every channel at your disposal. Don't treat your customers like a number or stay away from the local community.
Marketing is only the beginning of real estate investment. Contact PMI Springs for a range of services to help sell and manage your property today.